Thom Browne
Makeup: Isamaya Ffrench
2025: ostrich-feather lashes built on EDGE Gossamer®, the most-covered beauty moment of the season. 2024: Plushy, Extreme and Starburst Gossamers.
The CutHarper's BazaarWWDBusiness of FashionMarie ClaireCoveteur
Lashify® press & awards · 2018 – 2026
Lashifyin the press
The DIY lash extension system Sahara Lotti invented has been named Best DIY Lash Extensions by NewBeauty five years running, reviewed by the editors at Vogue, Allure and Harper's Bazaar, and worn on the Oscars, Golden Globes and Met Gala red carpets.
5×NewBeauty Award winner, Best DIY Lash Extensions
825patents worldwide, Sahara Lotti named inventor
$30.5Mjury verdict for Lashify's patents, 2024
2020Oscar for Best Makeup: Bombshell's artist used Lashify
As featured in
Awards & accolades
The most awarded kit in DIY lashes
Editors test thousands of products a year. These are the honors the Control Kit and Gossamer® lashes have earned since launch.
20222023202420252026
“A winner year after year, this kit makes lash extensions easy, even for beginners.”NewBeauty Awards · Best DIY Lash Extensions · The Control KitShop the Control Kit
2026NewBeauty Awards
16th annual Beauty Awards. The Control Kit named Best DIY Lash Extensions among 395 winners.
Read2024British Vogue
Named in The Best Beauty Products of 2024, according to British Vogue's beauty team.
Read2025BeautyMatter Awards
Finalist: the Lashify × Isamaya Ffrench collaboration and Sahara Lotti.
Read on BeautyMatter2024NewBeauty Awards
14th annual Beauty Awards: the LED Control Kit named Best DIY Lash Extensions and a Best Makeup (Eyes) winner.
Read on NewBeauty2022InStyle
Beauty Editors' Pick: one of three products InStyle's editors swore by in February.
Read on InStyle2022The List survey
Voted the best false eyelash brand by women surveyed, with 34.5% of the vote.
Read on The ListVogueBest False Eyelashes
Named Best Celebrity DIY Extensions in Vogue's guide to the best false eyelashes.
Read on Vogue2021Marie Claire · Worth It
The Control Kit picked for Marie Claire's Worth It reviews: “a your-lashes-but-better look that doesn't damage your natural set, and lasts.”
Read on Marie Claire2021Cosmopolitan
Holy Grail Beauty Awards winner: Cosmo editors' picks for the year's best beauty products.
Read on CosmopolitanEvery one of these honors started with the same kit: the wand, the lashes and the bond, ready for your first application.
Red carpet ledger
The lashes behind the looks
Celebrity makeup artists have credited Gossamer® lashes for their clients' looks at the biggest nights in film, music and fashion.
2026
Vogue · Brand ambassador
Jennifer Lopez · Zendaya's makeup artist
Two-time Emmy-winning makeup artist Ernesto Casillas, who works with Zendaya and Jennifer Lopez, became Lashify's first U.S. brand ambassador. For Zendaya he reaches for Stardust, Cherry Stacks and Wet Lash. WWD → · Vogue →
2025
77th Emmy Awards
Sydney Sweeney
Lashify lashes gave Sydney Sweeney's Emmys look its wispy flutter, covered by Who What Wear and The Zoe Report. Who What Wear →
2025
82nd Golden Globes
Kathryn Hahn
Makeup artist Jo Baker used Fluffy Lite Gossamers on Kathryn Hahn, featured in Harper's Bazaar's red carpet product roundup. Harper's Bazaar →
2025
Cannes · London
Barbara Palvin · Paris Jackson · Eva Longoria
Paris Jackson is "obsessed" with Lashify, says her makeup artist Lisa Potter-Dixon. Barbara Palvin wore Lashify at the Cannes Film Festival. Read →
2025
Global brand ambassador
Isamaya Ffrench
After their 2024 Edge Gossamer® collaboration and Selfridges pop-up, the makeup artist and Isamaya founder became Lashify's global brand ambassador. Cosmetics Business → · Forbes →
2024
75th Emmy Awards
Selena Gomez
Hung Vanngo used the LED Control Kit and Bold Black Gossamers for Selena Gomez's goth-glam Emmys look. Glamour → · NewBeauty →
2024
BAFTAs
Emma Stone
Rachel Goodwin used Amplify Gossamers in A12 and A14 for Emma Stone's peach BAFTAs look. Allure →
2024
“360” music video · BRAT
Charli XCX
Isamaya Ffrench did the makeup for Charli XCX and the cast of the “360” video using her own line and Lashify lashes, reported Glossy. Glossy →
2024
Golden Globes
Rachel Brosnahan · Natasha Lyonne
NewBeauty reported both stars wore Lashify false lashes to the 81st Golden Globes. NewBeauty →
2023
Barbie UK premiere
Margot Robbie
Makeup artist Pati Dubroff used Gossamers in GG10 and GG12 on the top lashes for Margot Robbie's Barbie premiere look in London. Grazia →
2023
95th Academy Awards
Lady Gaga · Michelle Yeoh · Vanessa Hudgens · Julia Garner
Lady Gaga wore Lashify with her black Versace gown, reported Allure and Marie Claire. Gossamers also appeared on Best Actress winner Michelle Yeoh and Sabrina Impacciatore. Marie Claire →
2023
Vogue · Page Six
Meghann Fahy · Ashley Park · Megan Fox
Vogue named the stars of The White Lotus and Emily in Paris as Lashify wearers, per makeup artist Emily Cheng. Page Six called Lashify "the secret behind celebrities' lush red carpet lashes." Page Six →
2022
Paris Couture Week
Lily Aldridge · Laura Harrier · Zoey Deutch
Makeup artist Hung Vanngo used Gossamers for an effortless French-girl finish. Read →
2020
92nd Academy Awards · Bombshell
Charlize Theron as Megyn Kelly
Makeup artist Vivian Baker used Gossamers in Charlize Theron's transformation. The film won the Oscar for Best Makeup and Hairstyling. Read →
2020
Golden Globes · Grammys
Reese Witherspoon · Nicole Kidman · Gugu Mbatha-Raw · Rosalía
Kate Synnott layered A12 and B14 on Nicole Kidman. Ariel Tejada stacked B12 and B14 on Rosalía for the Grammys. Read →
2019
Met Gala · Golden Globes
Lupita Nyong'o · Janelle Monáe · Awkwafina · Constance Wu
Nick Barose placed C10 to C14 on Lupita Nyong'o for the "Camp" Met Gala. Constance Wu asked for a "limousine lash." Read →
Lashify has totally liberated my beauty routine.
Dita Von TeeseLashify ambassador · PR Newswire, 2023
I have somehow learned to apply Lashify lashes in any kind of circumstance or moving vehicle.
Bryce Dallas HowardNewBeauty, 2024
The Lashify reviews weren't wrong. The obsession is real.
GlamourAfter a month of wear
Every credited look, A to Z
Ashley Park · Awkwafina · Barbara Palvin · Bryce Dallas Howard · Charli XCX · Charlize Theron · Chloe Flower · Constance Wu · Dita Von Teese · Emma Stone · Eva Longoria · Gugu Mbatha-Raw · Janelle Monáe · Jennifer Grey · Jennifer Lopez · Julia Garner · Kathryn Hahn · Lady Gaga · Laura Harrier · LeLe Pons · Lily Aldridge · Lupita Nyong'o · Margot Robbie · Megan Fox · Meghann Fahy · Michelle Yeoh · Natasha Lyonne · Nicole Kidman · Paris Jackson · Rachel Brosnahan · Reese Witherspoon · Rosalía · Selena Gomez · Sydney Sweeney · Vanessa Hudgens · Zoey Deutch
Red carpet credits are as reported by the publications linked and by the makeup artists named. Lashify does not claim endorsement by these talent unless noted as an ambassador.
The same Gossamer® lashes makeup artists use on set come in every Control Kit.
Makeup artists
The lashes makeup artists use on celebrities
From the Oscars to the Met Gala, these are the artists who have credited Gossamer® lashes for their clients' looks, and the lashes they reached for.
Celebrity makeup artists need lashes that look real in a close-up, survive a long night and work on every eye shape. That is why so many of them carry Lashify in their kits.
Gossamer® lashes are heat-fused clusters that sit under your own lashes using the Underlash™ technique, so there is no visible strip. Artists mix lengths and styles to map a look to each client's eyes: longer on the outer corner to lift, curl through the center to open, fuller for drama.
What lashes do celebrities wear?
On the red carpet, many wear cluster lashes applied under the natural lash line rather than strip lashes, because they look like their own lashes on camera. Lashify's makeup artist credits include Margot Robbie, Selena Gomez, Emma Stone, Nicole Kidman, Lady Gaga and Zendaya's artist Ernesto Casillas, who joined Lashify as U.S. brand ambassador.
Can I get the same lashes at home?
Yes. The lashes artists use backstage are the same Gossamers® in the Control Kit, which comes with the Fuse Control™ Wand and bond to apply them yourself.
Ernesto CasillasZendaya · Jennifer Lopez · Lashify's U.S. brand ambassadorStardust, Cherry Stacks, Wet LashWWD →
Isamaya FfrenchCharli XCX's “360” video · Thom Browne · Collina Strada · global brand ambassadorEDGE Gossamer® and custom colorsForbes →
Hung VanngoSelena Gomez at the Emmys · Lily Aldridge, Laura Harrier and Zoey Deutch in ParisLED Control Kit, Bold GossamersGlamour →
Kate SynnottNicole Kidman at the Golden GlobesA12 along the lash line, B14 on the outer cornersRead →
Vivian BakerCharlize Theron as Megyn Kelly in Bombshell, Oscar for Best MakeupGossamers for an on-screen transformationRead →
New to DIY lash extensions? Learn the Underlash™ method the way the pros do.
Runway
Backstage at fashion week
Key makeup artists build runway looks on Gossamer® lashes, applied backstage by the Lashify Pro team. These are the shows and the press that followed.
Collina Strada
Makeup: Isamaya Ffrench
Custom EDGE Gossamers® in pink, lavender and green for designer Hillary Taymour's show.
Eckhaus Latta
Makeup: Isamaya Ffrench
Exclusive white Gossamers® styled after the Curl lash.
Simkhai
Makeup: Diane Kendal
I-Line™ Gossamers on the outer corners for Jonathan Simkhai's show.
Batsheva
Makeup: Vincent Oquendo
Tulip and Tulip Thick Gossamers on a cast led by Molly Ringwald.
Rodarte
Makeup: James Kaliardos
The "delicate vampire" bride, finished with Lashify on the lashes.
The runway lashes are the same Gossamers® in every Control Kit.
Editor reviews
They tried it. Here's the verdict.
Beauty editors test at home, for days at a time. Their headlines say it better than we could.
ByrdieEarly“I'm never getting lash extensions again thanks to this genius at-home product.”Allure2019“I finally tried Lashify's famous false lash system and all the rumors are true.”ElleEarly“I slept in these lashes. I ran six miles in these lashes.”Good Housekeeping2022“I tried Lashify's DIY lash extensions, and I'll never go back to strip lashes.”Harper's Bazaar2024“Lashify is on a mission to modernise the false-lash market.”Well+Good2022“I used Lashify to give myself the world's easiest at-home lash extensions, and I haven't touched my mascara in a week.”The New York Times2022“Fake eyelashes that no longer look quite so fake.”Vogue2023“The best false eyelashes create a supernatural gaze.”Page Six2023“This DIY kit is the secret behind celebrities' lush red carpet lashes.”Editorialist2023“The genius DIY lash kit that gave me salon quality at home.”Glamour2024“Women everywhere are breaking up with eyelash extensions.”StylistEarly“I'm now a false lash convert thanks to these DIY lash extensions.”Grazia2020“Lashify is the ultimate eyelash extension alternative.”Refinery292022“So, how's it really: I DIY'ed my own lash extensions.”Who What WearEarly“The at-home alternative to lash extensions that we've all been waiting for.”Marie Claire2021“Why the Lashify Control Kit is worth it.”StyleCaster2023“This beginner kit makes doing your own lash extensions at home easier than ever.”Daily Mail2025“Why I don't wear mascara anymore. Steady hand, get set, Lashify.”
New to DIY lash extensions? Start with the kit editors review most, then follow the step-by-step lessons.
The founder
Sahara Lotti, inventor of the DIY lash
A former Hollywood screenwriter, Sahara invented the Gossamer® lash, the Fuse Control™ Wand and the Underlash™ technique, and has defended them all the way to a $30.5 million jury verdict and a Federal Circuit win. The business press has followed every step.
- 2026Beauty Independent: building a profitable $400M business and defending 800+ patentsInterview
- 2026Portland Fire names Lashify official marquee jersey partnerWNBA partnership
- 2025Lashify gives international trade law a much-needed makeoverFederal Circuit ITC ruling
- 2024The Fashion Law: Jury awards Lashify $30.5M against a copycat manufacturerAlso Bloomberg Law, Law360, Patently-O
- 2024WWD exclusive: Lashify opens its first store on Melrose PlaceRetail
- 2024Isamaya Ffrench and Lashify team up for a limited-edition collaborationCollaboration
- 2023Vanity Fair: Blood, Sweat, and Lashes, inside the false-eyelash marketFeature
- 2020Coveteur: Working from home with the "Lash Queen"Profile
Podcasts & talks
Sahara Lotti, on the record
Hear the founder tell the story herself: inventing a category, finding a factory, fighting copycats, and building Lashify her way.
The Beauty Biz ShowJun 2026Ep. 243 · Sahara Lotti, LashifyAdspeak by ADWEEKMay 2026The IP Moat: How Sahara Lotti built and defended LashifyBehind Her EmpireApr 2026#381 · "I don't take no for an answer. I just don't."YouTubeMay 2026Obsession built a beauty empire: Sahara Lotti, founder of LashifyGlam & GrowOct 2025Ep. 204 · How Sahara Lotti built Lashify and redefined innovation in beautyeTail / EEE Miami (talk)Mar 2025Lash Wars: Sahara Lotti's battle to build an American beauty empireFemale Startup Club2024How Sahara Lotti of Lashify built her empire through innovating in the lash industryWhere Brains Meet BeautySep 2024Ep. 266 · Sahara Lotti, founder & CEO of LashifyBeautytap PodcastNov 2023Luminary Spotlight · Sahara Lotti, founder and CEO of LashifyA Fashion MomentNov 2021Sahara Lotti, with host Kirsten Holtz NaimOutspoken Beauty2021Sahara Lotti and Dita Von Teese: Outspoken Beauty × LashifyStylishEarlyLashify founder Sahara Lotti tells us how to do eyelash extensions at home
Heard the story? Try the system she built.
The complete archive
Every headline, 2018 to now
Filter by kind of coverage. Every link opens the original story. For our own write-ups of the biggest moments, read our press stories →
2026
- VogueJennifer Lopez is singlehandedly bringing back this '00s lash trendRed carpet
- WWDLashify names Zendaya makeup artist Ernesto Casillas U.S. brand ambassadorBusiness
- Beauty IndependentSahara Lotti on building a profitable $400M business and defending 800+ patentsBusiness
- Allure10 best false lashes for every look, from natural to dramaticReview
- Beauty News DailyInterview: Sahara Lotti of LashifyBusiness
- CBS Los AngelesTech for Mother's Day, Tech TalkBusiness
- BustleThe 2026 Met Gala beauty looks went full art modeRed carpet
- Portland Fire (WNBA)Portland Fire names Lashify official marquee jersey partnerBusiness
- Refinery29"Wet" lashes are the romantic spring makeup trend we can't wait to tryReview
- NewBeautyNewBeauty Awards 2026: the Lashify Control KitAward
- CEWCEW Product Watch, February 2026Business
- PressOscars 2026: inside the A-list parties and eventsRed carpet
- PressThe best beauty looks at the 2026 Actor AwardsRed carpet
- PressThe best beauty looks at the 2026 Golden GlobesRed carpet
- PressThe billion-dollar blueprint: from idea to iconBusiness
- The Beauty Biz ShowEp. 243: Sahara LottiPodcast
- Adspeak by ADWEEKThe IP Moat: how Sahara Lotti built and defended LashifyPodcast
- Behind Her Empire#381: what it really costs to build something from nothingPodcast
- YouTubeObsession built a beauty empirePodcast
2025
- PressThe Interview: screenwriter turned beauty entrepreneur Sahara Lotti on how she built LashifyBusiness
- PressEva Longoria on turning 50 and entering her 'less is more' eraRed carpet
- PressCannes Film Festival celebrity sightings: Barbara PalvinRed carpet
- PressLashify gives international trade law a much-needed makeoverBusiness
- Press10 best lashes of 2025Review
- PressFeather eyelashes were the biggest beauty moment at NYFWRed carpet
- PressThom Browne's FW25 show brought feathered fantasy to the forefrontRed carpet
- PressHow Lashify fought counterfeits and won bigBusiness
- British VogueThe best beauty products of 2024, according to British Vogue's beauty teamAward
- Daily MailWhy I don't wear mascara anymoreReview
- NewBeautyNewBeauty Awards 2025: Best DIY Lash ExtensionsAward
- Business of FashionLashify taps Isamaya Ffrench as global brand ambassadorBusiness
- Cosmetics BusinessIsamaya Ffrench named Lashify global brand ambassador to push boundaries of beautyBusiness
- Fashion MagazineThe Exact Products Used for the Best Golden Globes 2025 Beauty LooksRed carpet
- Harper's BazaarThe Beauty Products Under $25 Celebs Wore at the 2025 Golden GlobesRed carpet
- Refinery297 Cute & Actually Wearable Makeup Trends To Try In 2025Business
- PopSugarIt’s Official: These 9 Makeup Trends Will Take Over in 2025Review
- BeautyTapGolden Globes 2025 Best Beauty Looks and Pro-Loved Products Used on CelebritiesRed carpet
- Allure8 Best Lash Clusters for Natural-Looking FlutterReview
- BeautyMatterWinning the Dupe Wars: Lashify’s Patent Fight Pays OffBusiness
- ETStar Sightings: Jennifer Lopez Stuns at Sundance Film Festival, Timothée Chalamet Hosts 'Saturday Night Live'Red carpet
- WWDNine of New York Fashion Week’s Biggest Hair, Nail and Makeup Artists on What to Look for This SeasonRed carpet
- Business of FashionWhen Big Beauty Pulled Out of NYFW, Indies Stepped UpRed carpet
- Harper's BazaarFeather Eyelashes Were the Biggest Beauty Moment at NYFWRed carpet
- Marie ClaireNew York Fashion Week’s Fall/Winter 2025 Best Beauty Moments Are a Lesson in JuxtapositionRed carpet
- HYPEBAEThom Browne's FW25 Show Brought Feathered Fantasy to the ForefrontRed carpet
- The Zoe ReportThe Hair & Makeup Moments That Ruled The NYFW RunwaysRed carpet
- L'Officiel USAThe 8 Best Beauty Moments from New York Fashion Week to Inspire Your Hair, Makeup, NailsRed carpet
- The CutYes, Those Were Ostrich Feather Lashes at Thom BrowneRed carpet
- BeautyMatterThe Backstage FW25 NYFW RundownRed carpet
- Harper's BazaarThe Best Makeup Trends From the Fall 2025 RunwaysRed carpet
- WWD‘Everything but the Kitchen Sink’: The Beauty at New York Fashion Week, Quite Simply, DeliveredRed carpet
- Who What WearFrom "Exhaustion Blush" to "Party Lips," NYFW's Best Beauty Trends Are Delightfully UnexpectedRed carpet
- The Hollywood ReporterRed Carpet Essentials Awards 2025: The Best Fashion and Beauty Hacks from Hollywood ProsAward
- ByrdieHow to Remove Eyelash Extensions at Home Safely, According to ExpertsBusiness
- KTLARed carpet beauty essentials with The Zoe Report's Angela MeleroRed carpet
- AllureThese Natural Wedding Makeup Trends Will be Everywhere in 2025Review
- WWDParis Jackson Wows at Vivienne Westwood in a Beauty Look Inspired by the Label’s Spring 2012 ShowReview
- Teen Vogue36 Best Prom Makeup Ideas and Tips From the Pros to Try at Home – See PhotosReview
- NYLONI Wore The Thom Browne Runway Eye MakeupRed carpet
- Who What WearFrom "Morning After" Makeup to Millennial Side Parts—Fashion Month Set These 7 Big Beauty Trends in MotionReview
- BeautyMatterLashify Gives International Trade Law a Much-Needed MakeoverBusiness
- Who What WearIn 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are KeyReview
- Harper's BazaarShort Lashes? Try One of These Top Lengthening MascarasReview
- WWDDapper Dan, Legendary Harlem Tailor, Style Icon and Modern Dandy Pioneer [PHOTOS]Review
- ESSENCEDressing The Part: How Black Artists Redefined The DandyReview
- NewBeautyEva Longoria on Turning 50 and Entering Her ‘Less Is More’ EraReview
- ETCannes Film Festival Celebrity SightingsRed carpet
- Refinery297 Cute & Actually Wearable Makeup Trends To Try In 2025Business
- BeautyMatter12 Beauty Inventions You Didn’t Know Were PatentedBusiness
- Vogue BusinessThe beauty brand’s guide to winning back customersBusiness
- BeautyMatterMeet The Finalists: BeautyMatter 2025 AwardsAward
- The CutThe Beauty Products Celeb Makeup Artist Isamaya Ffrench Uses to the Last DropBusiness
- ByrdieThe 10 Best Eyelash Curlers for Fluttery, Lifted Lashes, According to TestersReview
- BeautyMatterR&D Meets TikTok: How pH Beauty Is Bridging Science and ViralityBusiness
- BeautyMatterThe Beauty Founder's Guide to Getting a PatentBusiness
- BeautyMatterThe Visionaries Shaping the Future of BeautyBusiness
- BeautyMatterThe Masters of Marketing in 2025Business
- ETStar Sightings: Alexandra Daddario Stuns in The Hamptons, Snoop Dogg Surprises Fans With Chicken FingersBusiness
- EssenceThese Lash Extensions Actually Worked For My Sensitive SkinReview
- NewBeautyThe 10 Best Eyelash Curlers for Fluttery, Lifted Lashes, According to TestersReview
- Who What WearConsider Us Inspired: These Are the Most Screenshot-Worthy Emmys Beauty LooksRed carpet
- HypeBaeIsamaya Ffrench Dreams up Pastel Lashes for the Collina Strada RunwayRed carpet
- L'OFFICIELCollina Strada Spring/Summer 2026 Transforms Hair Into SculptureRed carpet
- L'OFFICIELCollina Strada, la sfilata primavera estate 2026: i capelli si trasformano in scultureRed carpet
- BustleThe Top Beauty Trends From New York Fashion Week S/S 2026Red carpet
- The Zoe ReportAll The Must-See Beauty Looks From The 2025 Emmy AwardsAward
- ByrdieIs The Lash Extensions Era Over? We Asked ExpertsReview
- Los Angeles TimesBackstage in the beauty tent at Collina Strada’s NYFW show, the shadow self got hairyRed carpet
- Beauty IncHair Hats, Party-girl Glam and More: The Best of Beauty at New York Fashion WeekRed carpet
- The Zoe ReportThe NYFW Beauty Looks Destined To Be On Everyone’s Mood BoardsRed carpet
- CosmopolitanBare Lids Have Been a Mainstay at Fashion Week for Years—Now, We’re Finally Getting Some Eyeshadow MomentsRed carpet
- Harpers BazaarThe Biggest Spring 2026 Makeup Trends, Straight from the RunwaysRed carpet
- Vogue6 Big Beauty Trends From New York Fashion WeekRed carpet
- CoveteurAll Of The Spring/Summer 2026 Beauty Trends We Spotted At NYFWRed carpet
- Who What WearIf I See You Wearing Any of These Early-Trend Beauty Looks, I'll Think You Frequent NYFWRed carpet
- ELLEThe Makeup Trends Defining Spring 2026, Straight From the RunwayRed carpet
- L'OFFICIELSpring/Summer 2026 Beauty Trends: Blue DreamRed carpet
- HypeBae5 Beauty Trends To Watch for SS26Red carpet
- ELLEThe NYFW Beauty Looks Defining a New Era of GlamourRed carpet
- Allure4 Best Lash Glues to Make the Most of Your FalsiesReview
- ETStar Sightings: Kate Hudson Stocks Up on Beauty Products in L.A., Lenny Kravitz Customizes Boots in AspenRed carpet
- CosmopolitanFall 2025 Makeup Trends Have This One Product in CommonRed carpet
- Glam & GrowEp. 204: how Sahara Lotti built LashifyPodcast
- EEE Miami (talk)Lash WarsPodcast
2024
- Bloomberg LawLashify wins $30 million in artificial-eyelashes patent suitBusiness
- The Fashion LawJury awards Lashify $30.5M in case against Chinese copycatBusiness
- PressBeauty brands draw the line between dupes and fakes on AmazonBusiness
- PressExclusive: Isamaya Ffrench and Lashify team up for a limited-edition collaborationBusiness
- GlossyIsamaya Ffrench x Lashify: the lashes behind Charli XCX's "360" videoRed carpet
- HighsnobietyHow to get the It Girl look in Charli XCX's "360" videoRed carpet
- ForbesIsamaya Ffrench discusses new Lashify collaboration for beauty rebelsBusiness
- HighsnobietyIsamaya Ffrench's Lashify collab is total eye candy (exclusive)Business
- HypebaeIsamaya Ffrench and Lashify create lashes that double as eyelinerBusiness
- Beauty SceneLashify collection by Isamaya Ffrench redefines eye dramaBusiness
- TheIndustry.beautyLashify and Isamaya showcase DIY lash extensions at Selfridges pop-upBusiness
- Press17 of the best beauty products celebrity makeup artists use on every clientReview
- PressThe best summer beauty products, according to pros: Fluffy Lite Gossamer®Review
- NBC 5 Dallas-Fort WorthStay effortlessly beautiful this summerBusiness
- GlamourWomen everywhere are breaking up with eyelash extensionsReview
- NewBeautyEverything to know about underlashes, the trend taking over the internetReview
- NBC Los AngelesCalifornia Live visits Lashify's new West Hollywood boutiqueBusiness
- Daily MailBlush magic: Lashify's pH-reactive Flush CheekReview
- WWDExclusive: Lashify opens first storeBusiness
- IPWatchdogThe Federal Circuit could make the ITC a more appealing forumBusiness
- NewBeautyGolden Globes: Rachel Brosnahan and Natasha Lyonne both wore LashifyRed carpet
- NewBeauty7 beauty essentials Bryce Dallas Howard can't live withoutRed carpet
- Harper's BazaarLashify is on a mission to modernise the false-lash marketReview
- Real SimpleHow to Do Coquette Makeup, the Hyperfeminine Look That’s Everywhere Right NowReview
- Who What WearI'm a Maximalism-Loving Beauty Editor—24 Products That Instantly Boost My MoodReview
- New York PostInsiders say Hollywood is dying for a glam Golden Globes after strike boredomRed carpet
- The Zoe ReportThe 2024 Golden Globes Best Beauty Moments Already Have Social Media BuzzingRed carpet
- Us MagazineThe Best Beauty Looks at the 2024 Golden Globes: From Hair to MakeupRed carpet
- NYLONTHE 10 BEST BEAUTY LOOKS FROM THE 2024 GOLDEN GLOBESRed carpet
- Bella MagazineRed Carpet Glam at the 81st Annual Golden Globe AwardsAward
- Us MagazineShop 21 Exact Beauty Products Used at the Golden Globes on AmazonRed carpet
- Daily MailGolden Globes 2024: Rachel Brosnahan is ravishing in red gown as she wraps her arm around husband Jason RalphRed carpet
- Business of FashionThe Business of Beauty Haul of Fame: Personally Victimised by Regina GeorgeReview
- BeautyTapTOP GOLDEN GLOBES 2024 BEAUTY TRENDS AND PRO-LOVED SKIN, HAIR AND MAKEUP PRODUCTS USED ON CELEBRITIESRed carpet
- GlamourEmmys 2024: Goth Glam Makeup Dominated the Red CarpetRed carpet
- ByrdieJennifer Coolidge's Gold French Manicure Served Sicilian Glamour at the 2024 EmmysRed carpet
- Who What WearAnd Now, All the Breathtaking Beauty Looks Spotted on the Emmys Red CarpetRed carpet
- The Zoe ReportEveryone Went *Big* With Their Beauty Looks At The 2023 Emmy AwardsAward
- Harper's BazaarSelena Gomez Color-Coordinates Her Dress With a Vampy Lip at the 2023 EmmysRed carpet
- NewBeautySelena Gomez’s Emmys Lip Color Is a VibeRed carpet
- Bella MagazineBeauty Breakdowns From This Award Season’s Red CarpetsAward
- ByrdieOur Favorite Beauty Moments from the 2024 Emmy AwardsAward
- GlamourSelena Gomez Kept Up Her Goth-Glam Beauty Streak With a ‘Black Cherry’ Emmys ManicureRed carpet
- Us MagazineThe Best Beauty Looks at the 2023 Emmys: From Hair to MakeupRed carpet
- Hola!SELENA GOMEZ'S SHOCKING DIAMOND NECKLACE DURING THE 2024 EMMYSRed carpet
- Us MagazineShop 17 Beauty Products Used on the Emmy Awards Red CarpetAward
- Good Housekeeping12 Best False Eyelashes of 2024, According to Makeup ArtistsReview
- BeautyTapEMMYS 2024 RED CARPET: THE BEST BEAUTY LOOKS, CELEBRITY LOVED PRODUCTS AND EXPERT TIPSRed carpet
- NewBeautyThe Mob Wife Aesthetic: The First Makeup Trend of 2024 Has ArrivedReview
- GlossyThese viral magnetic lashes are gaining traction as an ‘it’ beauty itemReview
- Who What WearAmazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5Review
- The CutThe Absolute Best Fake Eyelashes for Every Makeup LookReview
- Business of FashionLashes, Brows, Botox: How Much is Too Much?Business
- The Zoe ReportThis One-Step Hack Is The Secret To Ariana Grande’s Big Doe EyesReview
- ByrdieEditors' Picks: The Beauty and Style Favorites We're Wearing on Valentine's DayReview
- Marie ClairePrepare for Colorful, Neon Eyeshadow to Take OverReview
- NewBeautyThe Biggest Beauty Trends on the Runway at NYFW 2024Red carpet
- Vogue“Women in Their 50s Are The New It-Girls” According to Batsheva Model Molly RingwaldRed carpet
- BustleThe Biggest Beauty Trends From New York Fashion Week F/W 2024Red carpet
- 10 MagazineTHOM BROWNE: READY-TO-WEAR AW24Red carpet
- The Zoe ReportYou Don’t Have To Wait Until Next Season To Try NYFW’s Top Beauty TrendsRed carpet
- CoveteurInside the Gothic and Spellbinding Beauty Looks From Thom Browne’s Latest CollectionRed carpet
- Oprah DailyFound Backstage at Fashion Week: 5 Genius Makeup Tips for Women Over 40Red carpet
- HypebaeHOW ISAMAYA FFRENCH MADE BIRD BEAUTY A THINGRed carpet
- Us WeeklySelena Gomez Shows Off Her Glowy Skin in Makeup-Free SelfieRed carpet
- BRIDESThis Botanical Garden Wedding in Chicago Was a Thoughtful Tribute to the Couple’s Relationship and UpbringingsReview
- AllureEmma Stone Wore the Color of the Year All Over Her Face at the BAFTAsRed carpet
- The Hollywood ReporterLashify Opens First Store, Expands Into Makeup With pH-Reactive BlushBusiness
- Breaking Beauty PodcastEp 323 – Meet Our #DamnGood Spring 2024 Beauty Finds!Review
- The Zoe ReportBecky G On The One Serum She Relies On For Shiny HairReview
- BeautyTapCELEBRATING FEMALE FOUNDERS OF GAME CHANGING BEAUTY BRANDS THIS WOMEN’S HISTORY MONTHBusiness
- VogueRed Carpet Beauty Tips You Cannot Afford to Miss | Beauty HaulRed carpet
- NewBeautyTHE BEST MAKEUP - EYESAward
- NewBeautyBEST DIY LASH EXTENSIONSAward
- ParadeThe Best Blush for Mature Skin, According to Professional Makeup ArtistsReview
- Harper's BazaarNicole Richie Wears Artful LBD for Rare Red-Carpet Appearance With Husband Joel and KidsRed carpet
- Harper's BazaarBetter With Age: Supermodel Veronica Webb Shares Her Beauty FavoritesReview
- BeautyTapTHE BEST NEW BEAUTY PRODUCTS TO TRY THIS SPRINGBusiness
- W MagazineThe Best Orange Blush Was Created by a Lash Extension BrandReview
- PeopleThe 50 Best Beauty Tips Ever from Makeup Artists and HairstylistsReview
- EBONYREVEL IN THIS WEEK'S BEAUTY LAUNCHES FROM CHANEL, YSL BEAUTY AND MOREReview
- BeautyMatterAS CONSUMERS SHIFT AWAY FROM PRO-APPLIED LASHES, DIY EXTENSIONS GAIN TRACTIONReview
- People5 Celeb Makeup Looks to Try Now!Review
- Daily MailWomen SLAM the skyrocketing price of professional lash extensions - as beauty fans turn to cheap DIY options insteadReview
- Glamour8 Best Lighted Makeup Mirrors, Tested & Reviewed by Beauty ExpertsReview
- ShapeI Tried Lashify and Kiss Falscara — Here's How They CompareReview
- Real SimpleBoyfriend Blush' Will Give You the Rosiest Cheeks—Here's How to Apply ItReview
- Who What WearDon't Make the Same Mistakes I Did—Here's *the* Goof-Proof Way to Apply At-Home Lash ExtensionsReview
- Who What WearThis Under-$38 Item Is the Key to Fluttery Lashes—No Mascara NeededReview
- ByrdieSummer's Biggest Blush Trends Include Sunset Tones and Glazed FinishesReview
- Daily MailCeleb makeup artist reveals tips for creating pretty everyday beauty looks that can withstand heat and humidityReview
- GlamourWomen Are Breaking Up With Eyelash ExtensionsReview
- Business of FashionThe Tricky Politics of the ‘No Makeup’ LookReview
- SheFindsBeauty Awards 2024Award
- PeopleThe Best Summer Beauty Products to Buy Right Now, According to ProsReview
- Who What Wear9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive CounterpartsBusiness
- Who What WearYour 9-Step Guide to Mastering Dewy Makeup (Without Looking Sweaty)Review
- Who What WearI Just Found the Best Lash Glues On the Market to Ensure Long-Lasting FalsiesReview
- GlossyBeauty & Wellness Briefing: How beauty brands are having a ‘brat girl summer’Review
- NewBeautyBlush Blindness: When Did Too Much Blush Become An Issue?Review
- Who What WearI'm Not Engaged, But That Won't Stop Me From Saving These 10 Stunning Wedding Makeup LooksReview
- ByrdieThese September Beauty Launches Are the Best Way to Kick Off FallBusiness
- Marie ClaireThese Under-$38 Eyelash Curlers Are Key to Fluttery LashesReview
- GlossyBeauty & Wellness Briefing: At NYFW, beauty brands are building relationships on and off the runwayRed carpet
- Forbes16 Beauty Products To Use Now For That Perfect Fall LookReview
- Bloomberg LawLashify Wants to Block Competitor’s Artificial Eyelash Kit SalesBusiness
- GlossyBeauty & Wellness Briefing: The factors driving luxury skin-care pricing in 2024Business
- FashionistaMust Read: Filippo Grazioli Exits Missoni, MM6 Maison Margiela Named Guest Designer at Pitti UomoBusiness
- Business of FashionBeauty Brands Draw The Line Between Dupes and Fakes on AmazonBusiness
- NewBeautyBecki Newton Gives Us a BTS Look at Her Glam Squad in Action: ‘I Leave It to the Pros’Review
- NYLONAddison Rae’s Mermaid Waves & More Of The Best Beauty Looks Of The WeekRed carpet
- Bloomberg LawLashify and Competitor Nearing Settlement in Eyelash Patent SuitBusiness
- Bloomberg LawLashify and Competitor Finalize Settlement, Including Import BarBusiness
- IPSYLash Contouring is the Latest Customized Approach to Lash ExtensionsReview
- NewBeautyHow to Master TikTok’s Cat Eye Lash TrendReview
- WWDThe Best Black Friday Beauty Deals That Are Worth Shopping Right NowReview
- AllureThe Best Makeup Trends of 2025 Reinvent the ClassicsReview
- GlossyBeauty & Wellness Briefing: Black Friday foot traffic spikes at big box and off-price storesBusiness
- The Daily Beast10 Editor-Approved Holiday Gift Sets for the Beauty Obsessive on Your ListReview
- KTLAHoliday makeup looks with celebrity makeup artist Beau NelsonReview
- InStyleOld Hollywood Makeup Is Trending—8 Tips to Get the Look Celebs LoveReview
- BustleI Tried 4 At-Home Lash Extension Kits & This Was By Far The BestReview
- GlossyBeauty & Wellness Briefing: Is this the end of foam sunscreen? —plus, industry newsReview
- Female Startup ClubHow Sahara Lotti built her empirePodcast
- Where Brains Meet BeautyEp. 266: Sahara LottiPodcast
2023
- Vanity FairThe best beauty looks on the 2023 Oscars red carpetRed carpet
- GraziaShop Margot Robbie's Barbie makeup look from the UK premiereRed carpet
- AllureLady Gaga just went full Black Swan at the OscarsRed carpet
- Marie ClaireLady Gaga performed "Hold My Hand" completely bare-facedRed carpet
- Page SixThe best beauty looks of the 2023 Oscars, and how to shop themRed carpet
- Vanity FairBlood, sweat, and lashes: inside the cutthroat false-eyelash marketBusiness
- VogueThe best false eyelashes create a supernatural gazeReview
- VogueThe best false eyelashes: Lashify named Best Celebrity DIY ExtensionsAward
- Page SixThis DIY kit is the secret behind celebrities' lush red carpet lashesReview
- StyleCasterThis beginner kit makes doing your own lash extensions at home easier than everReview
- EditorialistThe genius DIY lash kit that gave me salon quality at homeReview
- Page SixDita Von Teese talks fashion and dancing with Taylor SwiftRed carpet
- US WeeklyThe best beauty looks at the 2023 Critics' Choice AwardsRed carpet
- PeopleGo inside pianist Chloe Flower's glam night at the 2023 Golden GlobesRed carpet
- The Zoe ReportThe 2023 Golden Globes' best beauty looksRed carpet
- InStyleThe 6 best false eyelashes of 2023, tested and reviewedReview
- ByrdieThe 9 best false eyelashes of 2023, tested and reviewedReview
- Beautytap PodcastLuminary Spotlight: Sahara LottiPodcast
- NewBeautyNewBeauty Award: Best DIY Lash ExtensionsAward
- IpsyHow to Apply Individual Lashes Yourself, aka DIY Lash ExtensionsReview
- Daily Front RowDAILY MEDIA: EDITOR PROMOTIONS GALORE, TRINNY WOODALL’S NEW PODCAST, AUSTIN BUTLER JOINS YSL BEAUTY, AND MORE!Review
- Wall Street JournalThe Secrets of Women Who Wake Up Looking Beautiful (Hint: It's Not a Good Night's Sleep)Review
- Hollywood LifeSummer Concert Chic: 8 Glamorous Accessories To Amp Up Your StyleReview
- PopSugarAnd Just Like That, We're in Love With the Beauty Looks All Over AgainReview
- Who What WearThese Makeup Removers Dissolve Stubborn Makeup So Fast You'll Think It's MagicReview
- ByrdieThe "Naked" Smoky Eye Is the It-Girl Approved Twist on a Classic LookReview
- GlossyBeauty & Wellness Briefing: Membership is the next era of loyalty programsBusiness
- Hollywood LifeMargot Robbie Used These False Lashes To Look Like Barbie & You Can Too For Under $30Red carpet
- Byrdie39 Easy At-Home Beauty Activities to Do When You're BoredReview
- ByrdieChella's Heated Eyelash Curler Gave Me Lifted Lashes With the Push of a ButtonReview
- NYLON"SPIDER LASHES" HAVE BEEN CRAWLING ALL OVERBusiness
- ETStar Sightings: Mindy Kaling Attends the Chain x Jack in the Box Launch Party, Demi Moore Vacations in GreeceReview
- Who What WearThis Under-$38 Item Is the Key to Fluttery Lashes—No Mascara NeededReview
- The Zoe ReportLashify’s I-Line Gossamer Lashes Have Me Sold On DIY ExtensionsBusiness
- The Daily BeastICYMI: Black Friday Sales Started Early This Year—Here Are the Best Ones to ShopReview
- Hollywood LifeMaking Motherhood Merry: 11 Holiday Gifts To Help Simplify New Moms’ LivesReview
- New York Post140+ best Cyber Monday 2023 deals to shop today: Last chance for salesReview
- EBONY2023 Beauty & Grooming AwardsAward
- BeautyTapSahara Lotti - Founder and CEO of Lashify - The World's Only DIY Lash Extension System Luminary SpotlightBusiness
- BeautyTap30 BEST HOLIDAY GIFTS FOR BEAUTY LOVERSReview
- HypebaeBEAUTY PRODUCTS FOR THE GLAM FRIEND IN YOUR LIFEReview
- PeopleThe 12 Best False Lashes, According to Our TestsReview
2022
- People8 beauty essentials Jennifer Grey can't live withoutRed carpet
- Beauty IndependentMakeup trends that will reign in 2023Business
- Refinery29The under-$100 buys R29 shopping editors loved in NovemberReview
- Well+GoodDIY beauty options make it easy to express yourselfReview
- Essence17 beauty brands you need on your radar for Black FridayReview
- The ListSurvey: the best false eyelash brand according to womenAward
- GlossyPop Shop holiday guide: the best beauty giftsReview
- Well+GoodI used Lashify to give myself the world's easiest at-home lash extensionsReview
- CNN UnderscoredWhat is the 'doe eyes' makeup trend?Review
- InStyleThe best beauty looks from the 2022 Emmy Awards red carpetRed carpet
- AllureThe best hair, makeup, and nails at the 2022 Emmy AwardsRed carpet
- Elle7 heated eyelash curlers for wow-worthy lashesReview
- AllureThe best false eyelashes, according to makeup artists and beauty editorsReview
- LashifyParis Couture Week with Hung VanngoRed carpet
- WWDHow beauty brands are celebrating PrideBusiness
- The New York TimesFake eyelashes that no longer look quite so fakeReview
- TODAYBobbie's Bests: beauty favesReview
- Good HousekeepingI tried Lashify's DIY lash extensions, and I'll never go back to strip lashesReview
- InStyleOur beauty editors swore by these 3 products in FebruaryAward
- Refinery29So, how's it really: I DIY'ed my own lash extensionsReview
- Refinery29I tried the new 'lash flip' trend and I might just ditch my mascaraReview
- SheerLuxeHow to have great lashes on your wedding dayReview
- PopSugarWhite eyelash extensions: the subtle makeup trendReview
- NewBeautyNewBeauty Award: Best DIY Lash ExtensionsAward
2021
2020
- CoveteurWorking from home with Lashify founder Sahara LottiBusiness
- GraziaReview: Lashify is the ultimate eyelash extension alternativeReview
- LA StoryThe celebs at the Grammys who dolled up with LashifyRed carpet
- LashifyThe 77th Golden Globe AwardsRed carpet
- PressThe best makeup moments from New York Fashion Week Fall 2020Red carpet
2019
Early
- ByrdieI'm never getting lash extensions again thanks to this genius at-home productReview
- Allure · Sable YongSable Yong reviews Lashify false eyelashes, with photosReview
- The New York TimesIt's holiday time. You're not supposed to look natural.Review
- ElleI slept in these lashes. I ran six miles in these lashes.Review
- The CutA primer on fake eyelashesReview
- PressWhy Constance Wu requested a "limousine lash"Red carpet
- PressHow Lupita Nyong'o got her blue lashes for the Golden GlobesRed carpet
- PressLeLe Pons wore the falsies of the futureRed carpet
- StylistI'm now a false lash convert thanks to these DIY lash extensionsReview
- Who What WearThe at-home alternative to lash extensions we've all been waiting forReview
- StylishLashify founder Sahara Lotti tells us how to do eyelash extensions at homePodcast
- PressThe 20 beauty products Nick Barose uses to the last dropReview
Questions
About Lashify in the press
What awards has Lashify won?
The Lashify Control Kit won the NewBeauty Award for Best DIY Lash Extensions every year from 2022 to 2026. Lashify also won the SheFinds Beauty Awards (2024) and the EBONY Beauty & Grooming Awards (2023), and was a BeautyMatter Awards finalist (2025). Lashify was also an InStyle Beauty Editors' Pick (2022), named in British Vogue's best beauty products of 2024, voted the best false eyelash brand in The List's 2022 survey, honored as Product of the Year at the Los Angeles Business Journal Beauty Awards, picked for Marie Claire's Worth It reviews (2021) and named a 2021 Cosmopolitan Holy Grail Beauty Awards winner.
Which celebrities have worn Lashify?
Makeup artists have credited Lashify for looks on Margot Robbie, Charli XCX, Selena Gomez, Emma Stone, Sydney Sweeney, Kathryn Hahn, Lady Gaga, Nicole Kidman, Reese Witherspoon, Lupita Nyong'o, Rosalía, Rachel Brosnahan, Natasha Lyonne, Janelle Monáe and Michelle Yeoh, among others. Dita Von Teese is a Lashify ambassador, Isamaya Ffrench is Lashify's global brand ambassador, and Zendaya's makeup artist Ernesto Casillas is Lashify's U.S. brand ambassador.
Who invented Lashify?
Sahara Lotti, Lashify's founder and CEO, invented the Gossamer® lash, the Fuse Control™ Wand and the Underlash™ technique. Lashify holds 825 patents worldwide with Sahara named as inventor.
What lashes do makeup artists use on the red carpet?
Many celebrity makeup artists use Lashify Gossamer® lashes, heat-fused clusters applied under the natural lashes so they look real on camera. Artists including Hung Vanngo, Pati Dubroff, Rachel Goodwin, Jo Baker, Nick Barose and Ernesto Casillas have credited Lashify for looks on Selena Gomez, Margot Robbie, Emma Stone, Kathryn Hahn, Lupita Nyong'o and Zendaya.
Are DIY lash extensions worth it?
Editors at Byrdie, Allure, Good Housekeeping, Marie Claire and Harper's Bazaar have tested Lashify at home, and Marie Claire named the Control Kit one of its Worth It picks. You apply the lashes yourself in minutes instead of booking salon fills.
Are Lashify lashes good for beginners?
Yes. NewBeauty called the Control Kit easy even for beginners. The kit includes the wand, lashes and bond, and the Getting Started lessons walk you through your first application.
Is Lashify the same as salon lash extensions?
No. Salon extensions are glued to each natural lash by a technician. Lashify Gossamer® lashes are applied under your own lashes with a bond you control, so you choose the look, apply it at home and remove it when you want.
Where should I start?
Start with the Control Kit (€150). It includes the Fuse Control™ Wand, Gossamer® lashes and bond in a travel case. Then follow the Getting Started lessons to apply your first set.
Your turn on the red carpet
The award-winning Control Kit has everything you need to apply your own lash extensions at home, with free U.S. shipping on orders over $75.
- Get the Control KitWand, Gossamer® lashes and bond, in one case.
- Learn the Underlash™ methodShort lessons walk you through your first application.
- Find your lookNatural to dramatic. Add Gossamer® styles as you go.