Here is a round-up of February’s most noteworthy newcomers, with highlights from female brand executives on what makes them so special.
Lashify is releasing a lash-adhesive innovation, a core pillar of the brand’s Underlash
Technology platform and the at-home lash extension category. Smelly Bond traces its origins to what founder Sahara Lotti describes as an accident. “Smelly Bond was actually born from a mistake. Every adhesive batch behaves a little differently, and this one came out way smellier than anything we would normally release. We were planning to send it back, but our customers caught wind of it and begged us to release it in our VIP area instead. It sold out in days and instantly became something Lashify lovers asked us to bring back. That ‘oops’ turned into a product.” For Lotti, adhesive performance remains central to Lashify’s value proposition.
