• Vanity Fair

Blood, Sweat, and Lashes: Inside The Competitive and Cutthroat False-Eyelash Market

There’s another story under the glamorous façade of fake eyelashes. Just as beauty products sell the illusion of youth and glamour, there’s another story under the façade, one that is cutthroat and competitive. Lotti continues to make a go of Lashify, while looking at other DIY sensations for expansion.

Posted by Andrea Aronson on 30 March, 2023

Blood, Sweat, and Lashes: Inside The Competitive and Cutthroat False-Eyelash Market
There’s another story under the glamorous façade of fake eyelashes. Just as beauty products sell the illusion of youth and glamour, there’s another story under the façade, one that is cutthroat and competitive. Lotti continues to make a go of Lashify, while looking at other DIY sensations for expansion.

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