Posted by Andrea Aronson on 29 August, 2022

When I invented the Lashify system in 2016 there was nothing, absolutely NOTHING in the marketplace except for little tiny clusters that wouldn’t stick with anything other than super glue or those mediocre knotted trios and strip lashes. Previous to Lashify's launch in late 2017 there wasn't a lash in the market that you could apply yourself that actually looked like a lash extension. Not surprising since there was no underlash method to apply these unmade lashes. Bonding, fusing, sealing, stacking -- these are all concepts that I created out of desperation, honestly! There was also no adhesive formulated to be applied on the actual lash with a brush. A multiple clustered PBT lash that was light enough to adhere to the natural lash? Didn't exist. A Spine? Didn't exist!

I honestly didn’t care if they lasted more than 24 hours or if they were reusable or even eco friendly -- my sole focus was on creating this new type of magical lash extension that I could actually apply myself. It took an incredible amount of tenacity I didn't even know I had. I was teaching old dogs new tricks. I even cried when my factory finally figured out how to scale the gossamer lash I created. It was a big deal. I knew it was going to change the whole industry.
We are currently in litigation, you can Google about it to read more. Unfortunately you'll see a lot of copycats out there with deceptive biographies of how they invented "DIY lash extensions", they even copy our words. The beauty business has long stolen from women inventors and women of color. I believe it needs to stop being tolerated. At the end of the day a thief is a thief. We are aggressive about protecting our patents, and putting an end to counterfeits. This is because to be blunt, I worked my a$$ off. I still am. Please know that each of these companies big or small selling "DIY lash extensions" are
doing so illegally. I have protected every element of the worlds only DIY lash extension system and their ignorance is no excuse.

I believe it's important we protect the real innovators so we can continue to innovate

Lashify will change your beauty routine. If you can keep them on a full day and look amazing without any damage or an appointment — IT'S A WIN. If you can fill your lash extensions IT’S A WIN. The system is flexible. My hope is that people see Lashify for what it is… an option we simply never had.

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