This policy (together with our Privacy Policy, Terms of Use, and any other documents referred to on it) sets out the basis for how biometric information collected from you, or that you provide to Lashify, will be processed. Please read the following carefully to understand our views and practices regarding your biometric information and how it will be treated.
1. BIOMETRIC DATA LASHIFY MAY COLLECT
Lashify may collect data and information that potentially falls under the definitions of “biometric identifiers” or “biometric information” under the Illinois Biometric Information Privacy Act, 740 ILCS § 14/1 et seq. and Texas Capture or Use of Biometric Identifier Act (“CUBI”), Bus. & Com. § 503.001 et seq.
“Biometric Identifiers” are defined as retina or iris scans or imagery, fingerprints, voiceprints, or scans of the hand or face geometry from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted.
“Biometric Information,” means any information, regardless of how it is captured, converted, stored, or shared, based on an individual’s biometric identifiers that is used to identify an individual.
“Biometric Data,” as used herein means Biometric Identifiers and Biometric Information.
2. LASHIFY’S USE OF BIOMETRIC DATA
Collection of Biometric Data is for the purpose of assisting you in viewing how certain lashes and/or beauty products may look on your facial features when using Lashify’s Virtual Try On tool. Biometric data may also be utilized for features of our App or Website that require live facial recognition through your device’s camera to access programs requiring biometric authentication.
If you consent to our collection of Biometric Data, you agree that we may collect a scan of the facial geometry, for example around your eye to allow you to try on lashes in a virtual environment utilizing our Virtual Try On tool. Note that we only collect your eye shape and color, and do NOT collect your iris, retina, or any other information for the purpose of identifying you in the real world. Your Biometric Data may be shared with our service providers solely to operate the service.
3. HOW LASHIFY COLLECTS BIOMETRIC DATA
Biometric Data may be collected by Lashify through live facial recognition by giving Lashify access to your device’s camera.
If you use Lashify’s Virtual Try On tool, will allow the application to take a scan of your face by providing access to your device’s camera.
4. DATA MINIMIZATION AND RETENTION OF BIOMETRIC DATA
Only the amount of Biometric Data necessary for the specified purposes will be collected. Lashify does not connect your Biometric Information to your personal identity.
Lashify shall retain any Biometric Identifiers and/or Biometric Information for the limited period-of-time required to provide you with the service(s) described in paragraph 3.
5. SECURITY MEASURES FOR BIOMETRIC DATA
Lashify uses appropriate technical and organizational safeguards to transmit and protect from disclosure Biometric Data that is collected from unauthorized access, loss, or misuse, including, when applicable, encryption and access controls.
6. LASHIFY’S COMMITMENT TO PRIVACY
Lashify will not disclose or disseminate any Biometric Data to any entity, other than those contracted parties that assist Lashify in providing the service in Section 2, or as required by applicable federal, state or local law, or required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction, for example:
- We will share your biometric identifiers and/or biometric information with contracted parties that assist us in providing services to described in paragraph 2 of this policy;
- We will share your biometric identifiers and/or biometric information where it is required by applicable federal, state, or local law; and
- We will share your biometric identifiers and/or biometric information where it is required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction.
7. CONSENT TO USE BIOMETRIC DATA
Biometric Data will only be collected by Lashify with your prior explicit consent. Before using our Virtual Try On tool or biometric authentication, you will be prompted with a copy of this policy. By clicking “accept” you are acknowledging that you have read and understood this policy and are explicitly consenting to our collection, use and storage of your biometric identifiers and/or biometric information as described herein.
8. YOUR RIGHTS
Depending on the state in which you reside, you may have certain privacy rights regarding your Biometric Data. Residents of Illinois should refer to the Illinois Biometric Information Privacy Act, 740 ILCS § 14/1 et seq. and residence of Texas should refer to Texas Capture or Use of Biometric Identifier Act (“CUBI”), Bus. & Com. § 503.001 et seq. For other state residents, we encourage you to check on your state’s Biometric Data privacy rights, including (if applicable for your state):
- Your right to know what biometric data is collected, why, and how it is used.
- Your right to request access to your biometric data.
- Your right to request deletion of your biometric data.
- Your right to opt-out of the collection, use, or sale of biometric data, as permitted by law.
9. CONTACT US
If there are any questions or concerns about this policy or Biometric Data practices, contact concierge@lashify.com
10. UPDATES TO THIS POLICY
This policy may be updated periodically to reflect changes in practices or applicable laws. Any material changes will be communicated by posting the updated policy on the website or through other appropriate communication channels.
