What is Lashify?

A brand new way to wear lashes.

Lashify invented the DIY Lash Extension™: professional-looking lash extensions you apply yourself, under your natural lashes, wherever you are. No salon chair. No appointments. Just you and your imagination.

Born to solve the unsolvable.

Sahara Lotti founded Lashify as a Beauty Think Tank® with one mission: bring real innovation to beauty, and find answers where there seemed to be none. Then came the question that started it all: “Why can’t I apply my own lash extensions, instead of lying in a salon chair for hours?” Her answer didn’t just fix a routine. It started a revolution in lashes.

Lashify is for everyone.

For the beginner who has never worn a false lash. For the pro who wants the salon look without the salon. For the woman with no time, and no patience, for a salon chair. For the one who is allergic to salon glue. For the woman with only a few lashes of her own. For anyone who needs a little confidence boost. For the new mom who wants to look wide awake. For the bride, the bridesmaids and every guest. For date night, the big meeting and the trip you’ve been planning. For 18, for 80, and every age in between.

Even women living with trichotillomania have told us Lashify is life changing.

Your imagination is the only limit.

Mix and match styles and lengths. Stack them for dimension (yes, we patented stacking). Build lash maps that reshape the look of your eyes: open them up, lift the outer corner, make them look bigger. Barely there on Monday, beyond bold on Saturday. It’s all yours.

Four steps. That's it.

Bond, apply, fuse, seal. Lashify invented all four in 2016, and every lash, bond and sealer is designed to work together.

Everyone copied it. She stood up for it.

When Lashify took off, the copies came fast, and Sahara’s patents were ignored. She didn’t stay quiet. She took the copycats to court, again and again, and won. Today, nearly 100 lash brands, big and small, license Lashify’s patented technology. We believe women create magic, and that magic deserves respect. See our patents.

Everything you need. No experience required.

The Control Kit has every tool you need to get started, and our step-by-step tutorials walk you through each one. Practice three times, and you’ll be a pro: our motto since 2018. Our clients range from 18 to 80, and every one of them makes lash magic.

It becomes a way of life.

The confidence shows up first. Then you notice you’re reaching for less makeup. Our clients tell us it changed their routine, and many say it changed their life.

Two ways to start.

New to Lashify? Start with the Control Kit. Already know the method? Jump into the Lash Edit.