Lashify Is On a Mission to Modernise the False-Lash Market

The brand wants to bridge the gap between professional extensions and at-home lash strips – but does it deliver? Hoping to finally bring the false eyelash market up to date is Lashify: the at-home kit that bridges the gap between a professional semi-permanent set and a juvenile stick-on strip. Founded by Sahara Lotti, who has designed, produced and trademarked every component herself, Lashify is the first brand in the market to offer what it calls 'DIY lash extensions'. With 280 patents currently under her belt, her mission is to offer something that looks as seamless as a professionally applied set of lash extensions, at home.