Sahara Lotti is not your typical beauty mogul. A USC film alumna with a background in acting and screenwriting, she entered the beauty industry somewhat unconventionally.
Back in the early 2000s, Sahara discovered the benefits of professional lash extensions but found the upkeep impossible and the at-home alternatives even worse. So she set out to create her own solution. The result was Lashify: a system that reshaped expectations around at-home lashes and architected an entirely new category within beauty.
We recently sat down with Sahara to discuss the instincts that built a beauty empire, the realities of starting from scratch, and what continues to shape her approach to innovation today.
