'Why I don't wear mascara anymore' Steady hand, get set, Lashify...
mascara being over? In a pincer movement driven by TikTok on one side and the runway on the other, lashes have been unanimously declared dead… or at least better brown than black. It’s part of a take-me-as-I-am movement that has also suggested undereye concealer might be a waste of everyone’s time, but in the main it’s all about the look, since a face that’s highly decorated in one way (a blazing red lip or an iridescent eye, for example) can look dated and overdone with a thick coat of mascara. C’est chic, less lash.
Lashify was founded by Sahara Lotti, an LA-based screenwriter and actor on a mission to find a kinder alternative to salon extensions, which had started to leave her lashes feeling brittle and breaking off. It's a unique brand of DIY eyelash extensions that can last for up to a week, though mine can go for ten days or more.
Lashify was founded by Sahara Lotti, an LA-based screenwriter and actor on a mission to find a kinder alternative to salon extensions, which had started to leave her lashes feeling brittle and breaking off. It's a unique brand of DIY eyelash extensions that can last for up to a week, though mine can go for ten days or more.
