From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024. It was the year we ditched foundation in favour of using only concealer, embraced Eras Tour makeup and saw the return of all things blue. That's not to mention the hundreds of sell-out products.
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From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024...
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